Product Marketing Manager at Convio in Austin, Texas

Posted on May 4, 2010. Filed under: Austin, Austin Texas Jobs, Texas Jobs | Tags: , |

The Talent Sleuth is currently assisting Convio with finding the right person for a new Product Marketing Manager role.

For full details and to apply:

The right candidate is an experienced marketing professional who has a proven track record in accelerating the market adoption of products and solutions under his/her management, exponentially boosting demand creation and empowering a sales team to be wildly successful in beating the competition.
For assigned products or markets, the manager will:

  • Identify key leverage points to drive higher sales win rates, product penetration and revenue, including: segmentation, awareness, and competitive product differentiators
  • Establish close, effective working relationships with Product Management to ensure that product strategy is implemented in sales and marketing programs, and to guide roadmap development
  • Create effective, compelling product or market segment positioning, messaging, and thought leadership that is understood and adopted by key stakeholders (including sales, marketing programs, corporate communications and partners)
  • Ensure that the sales organization:
    • knows the target prospect for the product
    • can articulate the problems that the product solves for the prospect
    • understands the relevance of those problems for the prospect
    • is motivated and excited to sell the product
  • Manage a high volume of product-related, market-facing sales materials and collaborate with multiple departments to ensure effective and timely delivery of relevant collateral, training to key audiences, specifically our salesforce, and serve as a market thought leader and speaker at industry events and prospect/client meetings.  


  • Tracking market performance
  • Demand creation
  • Pricing
  • Sales enablement
  • Sales support

Required Skills and Qualifications

  • 3-5+ years of experience in a software or Internet services company, ideally SaaS business model, in product marketing, product management or a similar role of which at least 3 years of software product or solutions marketing experience
  • Self starter, creative thinker, excellent listener and communicator
  • Strong affinity for sales team success, prior strategic accounts support (top accounts)
  • Excellent speaking and presentation skills; strong analytical skills
  • Outstanding writing and editing skills with a high level of attention to detail. Able to write quickly and concisely for non-technical audiences, specifically for sales professionals and clients. Writing samples will be required.
  • Proven record of thriving in fast-paced environment
  • Expert-level proficiency with Microsoft Word, PowerPoint, and Excel
  • BS/BA or equivalent experience; MBA preferred


  • Previous sales experience a strong plus
  • Experienced with or similar CRM, web conferencing tools, MS Project
  • Experience working for or strong volunteering with nonprofit organization, Board experience
  • Prior experience working with Blackbaud, Kintera, Sage or other software providers to nonprofits; prior experience with a Software-as-a-Service provider

Extra credit

  • Proficient in editing HTML, graphic design and application knowledge a plus

For full details and to apply:


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